ETERNA HOTEL & SPA RESORT
Eterna is a conceptual spa and wellness hotel located on the shores of Lake Baikal. Designed as a sanctuary. Surrounded by untouched nature,
Eterna invites guests to disconnect from external noise and return to themselves.
The concept emphasizes mindfulness, stillness and the value of the present moment, translating the atmosphere of Baikal into a timeless hospitality experience.
WHAT I WORKED ON:
BRAND IDENTITY
Inspired by the purity of Lake Baikal, focusing on minimalism & balance.
VISUAL LANGUAGE
Designed colors, typography and mood to evoke stillness, clarity and quiet luxury.
SOCIAL MEDIA CONTENT
Created a consistent aesthetic that communicates mindfulness and slow living at the resort.
SOCIAL MEDIA
I designed a minimal and serene social media aesthetic for Eterna social media, inspired by the stillness of Lake Baikal. Through soft tones, clean typography and spacious compositions, the visuals communicate mindfulness & calm with colors inspired by natural tones.
